Biography:

Jonathan K. Frenzen

Clinical Professor of Marketing, Graduate School of Business

University of Chicago

Jonathan K. Frenzen is a clinical professor of marketing at the University of Chicago’s Graduate School of Business. His research activities focus on the impact of social factors on markets, business-to-business marketing, product development, and sales management. He has published several papers and articles in various academic journals, focusing on social influences on buyer behavior and the flow of market information. He presently serves as the Director of the Management Laboratories at the Graduate School of Business, a member of the Faculty Advisory Board for UCTech (the technology transfer office for the University of Chicago), Special Advisor to the University Vice President for Research Administration.

Prof. Frenzen has, for the last year, been conducting research to look specifically at consumer attitudes towards genetically modified ingredients in food products. As with other food products, his research has found that mandatory labels are an ineffective way to communicate information to the average consumer.

Prior to joining the faculty at the University of Chicago, Prof. Frenzen was an Assistant Professor, Department of Marketing, Graduate School of Business, University of Arizona.

Frenzen earned his B.A in cultural anthropology from the University of Chicago. He then went on to earn his M.B.A. in marketing from the University of Chicago and also completed his Ph.D. in marketing from the University of Chicago.